We know new year always brings good luck. And as this year is the Year of the Cat (Quý Mão), HSBC wishes that whichever type of cats you are, you will attract the good luck you are wishing for. The depicted Quý Mão personas can be members in a family, people in a company, or a group of friends,…
Their diversities reflect the key audience cohorts HSBC accompanies and benefits.
Introducing...
to 3D characters
Credits:
Agency: Mullenlowe Mishra
Client: HSBC Vietnam
Art Director: Trâm Trần
Character Design: Ngoc Nguyen (2D), Sang Trương (3D)
Social designer: Hân Tống
Copywriter: Châu Vũ
Thank you for watching :)
